BARC和Nielsen为印度的跨屏幕媒体推出统一广告测量工具。 BARC and Nielsen launch unified ad measurement tool for India’s cross-screen media.

BARC India和Nielsen已推出BARC Nielsen Ane Ads, 这是一种统一的跨媒体广告测量工具,将线性电视和数字数据从移动、连接的电视和桌面数据合并成一个单一的、可拆卸的系统。 BARC India and Nielsen have launched BARC | Nielsen ONE Ads, a unified cross-media ad measurement tool that combines linear TV and digital data from mobile, connected TV, and desktop into a single, deduplicated system. 该平台首次使用于JioHotstar在ICC T20 Men's T20世界杯2026赛时, 向广告商全面展示了竞选范围、频率、GRPs及跨屏幕的人口表现。 The platform, first used during the ICC Men's T20 World Cup 2026 by JioHotstar, offers advertisers a comprehensive view of campaign reach, frequency, GRPs, and demographic performance across screens. 它消除了将多种来源的数据合并的必要性,对印度支离破碎的媒体环境的效能提供了更准确、更透明的评估。 It eliminates the need to merge data from multiple sources, providing a more accurate, transparent assessment of ad effectiveness in India’s fragmented media environment.