以Instagram和电子商务为首的印度数字广告市场自2021年以来爆炸,大多数广告都是按程序购买的。 India’s digital ad market exploded since 2021, led by Instagram and e-commerce, with most ads bought programmatically.

印度的数字广告市场自2021年以来翻了五番以上,比2024年翻了一番以上,根据TAM AdEx的报导,由95.8%的方案广告购买驱动。 India’s digital ad market surged over fivefold since 2021 and more than doubled from 2024, driven by 95.8% programmatic ad buying, according to TAM AdEx. 以Instagram为主,捕捉了65%的印象,仅Instagram Doward就占了64%。 Instagram dominated, capturing 65% of impressions, with Instagram Display alone accounting for 64%. 电子商务,特别是网上购物,领先类别占12%的份额,而400多个类别则出现了增长。 E-commerce, especially online shopping, led categories with 12% share, while over 400 categories saw growth. Flipkart作为顶级广告商和品牌领先,拥有3%的印象。 Flipkart led as top advertiser and brand, holding 3% of impressions. 超过187,000名广告商参与其中,120,000名在网上活跃,包括新的技术玩家。 Over 187,000 advertisers participated, with 120,000 active online, including new tech players. 尽管广泛参与,但广告的提供仍然高度集中于少数平台和静态图像格式。 Despite broad participation, ad delivery remained highly concentrated on a few platforms and static image formats.