在美国销售量下降的情况下,超越再生品牌,超越以植物为基础的肉类。 Beyond rebrands to expand beyond plant-based meats amid U.S. sales decline.

超越肉将重新命名为"超越",扩展超越植物性肉类,进入蛋白质饮料和零食等新产品线,此前美国植物性肉类销量在两年内下降了26%,而2025年前九个月的收入下降了14%. Beyond Meat is rebranding as "Beyond" to expand beyond plant-based meats into new product lines like protein drinks and snacks, following a 26% decline in U.S. plant-based meat sales over two years and a 14% revenue drop in the first nine months of 2025. 该公司于1月推出了第一种饮料 " Immerse以外的饮料 " ,计划在2026年晚些时候发放蛋白质棒。 The company launched its first beverage, Beyond Immerse, in January and plans a protein bar release later in 2026. 转变的目的是在对加工成分、加糖和高钠的关切中强调整体、简单成份和透明度,从而重建消费者信任。 The shift aims to rebuild consumer trust by emphasizing whole, simple ingredients and transparency amid concerns over processed components, added sugars, and high sodium. 虽然以植物为基础的肉类在欧洲仍然很受欢迎,但美国的需求却有所减弱,从而引发了一个战略枢纽。 While plant-based meats remain popular in Europe, U.S. demand has waned, prompting a strategic pivot. Beyond正在通过其线上平台测试新产品，并计划扩展零售业务，同时Impossible Foods和Eat Just等公司也在扩大植物基产品线。 Beyond is testing new products through its online platform and plans retail expansion, as other companies like Impossible Foods and Eat Just also broaden their plant-based offerings.