Aadyam Handwoven与Konkona Sensharma合作,赋予手工艺人权力,在印度各地推广可持续的手工遗产。 Aadyam Handwoven partners with Konkona Sensharma to empower artisans and promote sustainable handloom heritage across India.

Adyam Handwoven是Aditya Birla集团下的一个社会企业,与印度演员和电影制片人Konkona Sensharma合作,在Bhuj、Varanasi、Pochampally和克什米尔等地区支持手工手工艺,并改善手工艺者生计。 Aadyam Handwoven, a social enterprise under the Aditya Birla Group, has partnered with Indian actor and filmmaker Konkona Sensharma to support handloom craftsmanship and improve artisan livelihoods in regions like Bhuj, Varanasi, Pochampally, and Kashmir. 这种合作基于共同的遗产价值和真实创造,将Sensharma定位为手工文化的赞助者,而不是传统赞助者。 The collaboration, based on shared values of heritage and authentic creation, positions Sensharma as a patron of handloom culture rather than a traditional endorser. 宣传Aadyam的#Heirlooms For The Future愿景, 强调将传统与现代设计相结合的永恒手工纺织。 The initiative promotes Aadyam’s #HeirloomsForTheFuture vision, emphasizing timeless, handcrafted textiles that blend tradition with modern design. 该品牌透过#Culture BeyondTextiles等方案, 将印度遗产扩展为音乐、文学和表演, Through programs like #CultureBeyondTextiles, the brand expands Indian heritage into music, literature, and performance, fostering a sustainable ecosystem for artisans and bringing handwoven pieces to global homes.