2025年,中国美容品牌在全球飙升,出口51亿美元,并在创新、速度和强劲的国内需求驱动下,在国外开设50多家商店。 Chinese beauty brands surged globally in 2025, exporting $5.1 billion and opening 50+ stores abroad, driven by innovation, speed, and strong domestic demand.

中国美容品牌正在全球扩张,2025年头八个月出口逐年增长11.7%,达到366.8亿元。 Chinese beauty brands are expanding globally, with exports rising 11.7% year-on-year in the first eight months of 2025 to 36.68 billion yuan. 50多个品牌在美国、欧洲和亚洲开设了实体商店,包括诸如Ulta Ashter和Watsons等主要零售商的店铺。 Over 50 brands have opened physical stores in the U.S., Europe, and Asia, including placements in major retailers like Ulta Beauty and Watsons. 中国的先进供应链、快速产品开发 — — 有时不到三个月 — — 以及驱动创新和质量的强劲国内竞争推动了这种增长。 This growth is fueled by China’s advanced supply chain, rapid product development—sometimes under three months—and strong domestic competition, which drives innovation and quality. 中国公司在乙酸生产方面处于领先地位,到2025年年中,已有80个新的化妆品成分专利申请,其中70%来自国内。 Chinese firms are leading in hyaluronic acid production and have filed 80 new cosmetic ingredient patents by mid-2025, 70% domestically sourced. 国内市场现已超过1.1万亿元,支持这一扩张,使品牌能够在速度、成本和创新方面进行国际竞争。 The domestic market, now over 1.1 trillion yuan, supports this expansion, enabling brands to compete internationally on speed, cost, and innovation.