布朗福曼(Brown-Forman)将在2-3年内在印度推出高价龙舌兰酒和威士忌, Brown-Forman to launch premium tequilas and whisky in India within 2–3 years, targeting its growing luxury liquor market despite high taxes and regulations.

Brown-Forman计划在未来二至三年内在印度推出包括El Jimador 和Herradura 龙舌兰酒和Benriach 威士忌在内的溢价精神,将其投资组合扩大3至4个新品牌。 Brown-Forman plans to launch premium spirits including El Jimador and Herradura tequilas and Benriach whisky in India within the next two to three years, expanding its portfolio by three to four new brands. 该运动的目标是印度不断增长的奢侈酒市场,这一市场因财富增加而火上浇油,预计将在2032年成为世界上最大的烈性酒市场。 The move targets India’s growing luxury liquor market, fueled by rising affluence and projected to become the world’s largest spirits market by volume by 2032. 尽管在2025年3月终了的一年中,印度的销售额增长了21%,达到21亿卢比(2 290万美元),但该公司仍面临着高税收、广告限制和不同的州法规的挑战。 Despite a 21% sales increase in India to 2.1 billion rupees ($22.9 million) in the year ended March 2025, the company faces challenges from high taxes, advertising limits, and varying state regulations.