70%的CTV广告商计划在2026年提高支出, 70% of CTV advertisers plan to boost spending in 2026, citing better targeting and viewer shifts to streaming.

一项新的调查显示,70%的连接电视广告商计划在2026年增加开支,预计平均增长17%。 A new survey reveals that 70% of connected TV (CTV) advertisers plan to increase their spending in 2026, with an average projected rise of 17%. 调查结果突出表明,人们越来越相信CTV是一个关键的广告平台,其驱动力在于它有能力提供有针对性的、可衡量的广告业绩,以及将观众习惯转向流内容。 The findings highlight growing confidence in CTV as a key advertising platform, driven by its ability to deliver targeted, measurable ad performance and shifting viewer habits toward streaming content.