英国的一项调查显示,购物者因条件差而退出超市,促使鲁滨逊水果射击公司推出关于视力受损者包装的助听纳维伦技术。
A UK survey reveals shoppers quit supermarkets due to poor conditions, prompting Robinsons Fruit Shoot to launch audio-aiding NaviLens tech on packaging for the visually impaired.
联合王国对2 000名成年人的调查发现,34%的购物者,包括53%的Gen Z人,由于诸如拥挤的过道、库存外物品、有缺陷的推车和价格不明确等问题而放弃了超市旅行。
A UK survey of 2,000 adults found that 34% of shoppers, including 53% of Gen Z, abandon supermarket trips due to issues like crowded aisles, out-of-stock items, faulty trolleys, and unclear pricing.
许多报告的行为恶化了视力障碍者的条件,尽管56%的购物者从未考虑过他们的挑战——在Gen X中高达65%。
Many report behaviors that worsen conditions for those with visual impairments, despite 56% of shoppers never considering their challenges—rising to 65% among Gen X.
由于英国有超过200万人患有视力损失, 罗宾逊果汁与凯蒂·派珀合作, 在其包装上推出NaviLens技术 - - 可扫描的高对比度代码, 可远程传输音频导航和产品信息,
With over two million people in the UK living with sight loss, Robinsons Fruit Shoot has partnered with Katie Piper to launch NaviLens technology on its packaging—a scannable, high-contrast code that delivers audio navigation and product info from a distance, making it the first children’s drink brand to adopt such assistive tech to promote independence.