Folio Society从一个挣扎不已的出版商转变为一个利润丰厚、雇员拥有的公司,它使作者多样化,扩展到美国,并接受数字销售,吸引了更年轻、更多样化的受众。
The Folio Society transformed from a struggling publisher into a profitable, employee-owned company by diversifying authors, expanding to the U.S., and embracing digital sales, attracting a younger, more diverse audience.
Folio Society曾经面临财政困难,而且男性读者人数不断减少,在CEO Joanna Reynolds的领导下,通过使作者名册多样化,包括现代知名作家,如Haruki Murkami、Octavia Butler和Gabrielle Zevin, 从而在CEO Joanna Reynolds的领导下重塑了自己,现在其销售量超过一半,这包括了现代知名作家Haruki Murkami、Octavia Butler和Gabrielle Zevin。
The Folio Society, once facing financial trouble and a shrinking, older male readership, reinvented itself under CEO Joanna Reynolds by diversifying its author roster to include modern, acclaimed writers like Haruki Murakami, Octavia Butler, and Gabrielle Zevin, while expanding into the U.S. market, which now drives over half its sales.
2018年,该公司转向直接对消费者在线销售,并接受数字营销,从而在2018年盈利,吸引了年轻、更多样化的受众,并作为雇员拥有的信托机构运作。
Shifting to direct-to-consumer online sales and embracing digital marketing, the company became profitable in 2018, attracted a younger, more diverse audience, and operates as an employee-owned trust.
众所周知,高品质的,限量版书籍与原创艺术和优质材料,它吸引了寻求触摸,可收藏的实体书籍的读者,精选的书籍销售迅速.
Known for high-quality, limited-edition books with original art and premium materials, it appeals to readers seeking tactile, collectible physical books, with select titles selling out quickly.