Esther Cobbah敦促非洲女企业家通过信任、道德和有复原力的领导能力建设可持续的企业。 Esther Cobbah urged African women entrepreneurs to build sustainable businesses through trust, ethics, and resilient leadership.

战略通信非洲首席执行官兼新当选的非洲投资促进机构联盟主席Esther Cobbah敦促在阿克拉2026年非洲妇女创业和企业创新方案中的女企业家优先考虑信任、信誉和一贯卓越。 Esther Cobbah, CEO of Strategic Communications Africa and newly elected IPRA President, urged women entrepreneurs at the 2026 Africa Women’s Entrepreneurship & Business Innovation Programme in Accra to prioritize trust, credibility, and consistent excellence. 她强调,可持续的成功来自解决实际问题、道德行为、可靠的交付和具有复原力的领导才能,特别是在危机期间。 She stressed that sustainable success comes from solving real problems, ethical conduct, reliable delivery, and resilient leadership—especially during crises. Cobbah反对捷径、促进稳步增长、建立强大的系统、有能力的团队和持续发展。 Cobbah advised against shortcuts, promoting steady growth, strong systems, capable teams, and continuous development. 她强调,真正的领导通过文化、治理和团队投资建立持久的机构,并列举了Barbara Sika Baeta作为榜样。 She emphasized that true leadership builds enduring institutions through culture, governance, and team investment, citing Barbara Sika Baeta as a role model.