BharatPe与Rohit Sharma在T20世界杯前启动“超级加时”活动，以提升UPI的使用率。 BharatPe, with Rohit Sharma, launches 'Super Over' campaign before T20 World Cup to boost UPI usage.

以CEO Nalin Negi为首的Bharatpe正在利用其与印度板球队长Rohit Sharma的长期伙伴关系, BharatPe, led by CEO Nalin Negi, is leveraging its long-term partnership with Indian cricket captain Rohit Sharma for its 'Super Over' campaign ahead of the ICC Men’s T20 World Cup. 该倡议的时机是利用板球在印度的文化优势,目的是提高品牌能见度和消费者对数字支付空间的参与。 The initiative, timed to capitalize on cricket’s cultural prominence in India, aims to boost brand visibility and consumer engagement in the digital payments space. 通过高影响力品牌电影和激励措施,该活动鼓励持续的UPI交易,加强BharatPe在城市和农村地区的170多万商人和用户中存在. Through a high-impact brand film and incentives like Zillion Coins, the campaign encourages consistent UPI transactions, reinforcing BharatPe’s presence among its 1.7 crore+ merchants and users across urban and rural areas.