鲁思·巴尔巴赫领导了世界大专营公司的全球品牌战略,并帮助启动了该公司的2025年奥兰多主题公园Epic宇宙。
Ruth Balbach leads global brand strategies for major Universal franchises and helped launch Epic Universe, the company’s 2025 Orlando theme park.
环球产品与经验执行副总裁露丝·巴尔巴奇(Ruth Balbach)领导大型专营企业的全球品牌战略, 如*Minions*, *Fast and Furious* 和*Jurassic World* , 将其扩展到主题公园、零售、玩具和数字平台。
Ruth Balbach, executive vice president at Universal Products and Experiences, leads global brand strategies for major franchises like *Minions*, *Fast and Furious*, and *Jurassic World*, expanding them into theme parks, retail, toys, and digital platforms.
她以洛杉矶为基地, 监督一个65人团队, 并在启动2025年环球奥兰多主题公园《地球环球》中扮演关键角色。
Based in Los Angeles, she oversees a 65-person team and played a key role in launching Epic Universe, Universal’s 2025 Orlando theme park.
她是前Target创意总监,来自俄俄州的奥克伍德,在加入DreamWorks Animation后从平面设计转向娱乐.
A former Target creative director and Oakwood, Ohio native, she transitioned from graphic design to entertainment after joining DreamWorks Animation, now part of Universal.
Balbach强调创意和跨平台故事叙事,
Balbach emphasizes creativity and cross-platform storytelling to maintain fan engagement beyond film releases.