比利时以市场滥用问题为由,对谷歌的广告做法展开反托拉斯调查。
Belgium opens antitrust probe into Google’s ad practices, citing market abuse concerns.
比利时竞争主管机构对谷歌的网上广告做法发起了正式的反托拉斯调查, 引用公司可能滥用其市场支配地位的“严重迹象 ” 。
Belgium’s competition authority has launched a formal antitrust investigation into Google’s online advertising practices, citing "serious indications" the company may be abusing its dominant market position.
该调查于2026年2月27日启动,重点是谷歌在数字广告生态系统多个层次的作用,如销售广告空间和提供广告服务,是否扭曲了竞争或涨价。
The probe, initiated on February 27, 2026, focuses on whether Google’s role across multiple layers of the digital ad ecosystem—such as selling ad space and providing advertising services—distorts competition or inflates prices.
调查是在市场参与者提出投诉之后进行的,并补充了欧盟针对谷歌的一系列反托拉斯行动,谷歌以前因类似违规行为被罚款数十亿美元。
The investigation follows complaints from market participants and adds to a series of EU antitrust actions against Google, which has previously been fined billions for similar violations.
结果仍不确定,但调查表明,主要技术公司对数字市场的影响继续受到监管审查。
The outcome remains uncertain, but the probe signals continued regulatory scrutiny of major tech firms’ influence in digital markets.