为了应对收入和利下降,WPP将重组为四个部门,并将在2028年之前削减5亿英的成本,并使用人工智能提高效率和客户服务. WPP restructures into four units and cuts £500M in costs by 2028 to combat declining revenue and profits, using AI to boost efficiency and client service.

WPP宣布了一项重大的结构调整计划,即Elevate28计划,旨在解决2025年5.4%的有机收入下降和71%的营业利润下降的问题,目标是到2028年每年削减5亿英镑的费用。 WPP unveiled a major restructuring plan, Elevate28, to address a 5.4% organic revenue decline in 2025 and a 71% drop in operating profit, aiming to cut £500 million in annual costs by 2028. 该公司正在重组成四个全球单位——媒体、创意、生产和企业解决方案,由AI动力平台WPP Open(WPP Open)统一,以简化业务和改进客户服务。 The company is reorganizing into four global units—Media, Creative, Production, and Enterprise Solutions—unified by an AI-powered platform, WPP Open, to streamline operations and improve client service. 虽然新的客户胜出者包括Jaguar Land Rover和联合王国政府,但挑战依然存在,包括高债务和有限的收购能力,促使人们注重在合并问题上建立伙伴关系。 While new client wins include Jaguar Land Rover and the UK Government, challenges remain, including high debt and limited acquisition capacity, prompting a focus on partnerships over mergers. 预计需要数年才能实现的转型包括减少劳动力和对创新进行再投资,领导层强调长期增长和一体化。 The transformation, expected to take years, includes workforce reductions and reinvestment in innovation, with leadership emphasizing long-term growth and integration.