Victoria Bitter于2026年3月9日发射VB Mid, 以有健康意识的饮者为对象, Victoria Bitter launches VB Mid, a 3.5% mid-strength beer, on March 9, 2026, targeting health-conscious drinkers.

Victoria Bitter(VB Mid)推出VB Mid, 从2026年3月9日起在全国烈酒商店提供3.5%的酒精中力啤酒。 Victoria Bitter has launched VB Mid, a 3.5% alcohol mid-strength beer, available from March 9, 2026, in liquor stores nationwide. 该产品,每375毫升标准饮料,针对澳大利亚人,在不牺牲口味的情况下,寻求低酒精选择。 The product, one standard drink per 375ml can, targets Australians seeking lower-alcohol options without sacrificing flavor. 推出活动反映了饮酒习惯的更广泛转变,现在啤酒销售的30%以上属于低酒精或无酒精类。 The launch reflects a broader shift in drinking habits, with over 30% of beer sales now in low- or no-alcohol categories. 以演员威廉·麦金恩斯为主角的清新歌曲 宣传啤酒 供那些需要保持警觉的人喝 A refreshed jingle featuring actor William McInnes promotes the beer for those needing to stay alert. 研究表明,在健康、成本和数字社会趋势的驱动下,ZGen Z更有可能避免酗酒。 Research shows Gen Z is significantly more likely to avoid alcohol, driven by health, cost, and digital social trends.