Indriya-Aditya Birla Jewellery,以富裕妇女为对象,在2024年扩大到50家商店,目标是在2026年3月前达到75家,利用数字营销和内部设计。 Indriya-Aditya Birla Jewellery, targeting affluent women, expanded to 50 stores in 2024 and aims for 75 by March 2026, using digital marketing and in-house designs.

Indriya-Aditya Birla Jewellery(Indriya-Aditya Birla Jewellery)于2024年启动,现已扩大到50家商店,并计划在2026年3月前达到75家,在连通电视和社交媒体上使用其预算的55%至60%的首次数字营销。 Indriya-Aditya Birla Jewellery, launched in 2024, has expanded to 50 stores and plans to reach 75 by March 2026, using digital-first marketing with 55–60% of its budget on connected TV and social media. 该品牌不提供在线销售,通过一场节庆运动生成了2亿多份Instagram浏览量,并利用Kantar的数据跟踪认识和储存访问。 The brand, which does not offer online sales, generated over 200 million Instagram views through a festive campaign and leverages data from Kantar to track awareness and store visits. 它以富裕妇女为重点,强调内部设计、区域多样性和真实内容,参与率是行业平均水平的三倍。 Focused on affluent women, it emphasizes in-house design, regional diversity, and authentic content, with engagement rates triple the industry average.