Hornby用2 000万英镑向Purbeck Capital出售其70年规模化品牌,以减债和提振其他玩具线。 Hornby sells its 70-year-old Scalextric brand to Purbeck Capital for £20 million to cut debt and boost other toy lines.

Hornby同意向Purbeck Capital Partners出售其70年的Scalextric牌车牌品牌,价值2 000万英镑,预付850万英镑。 Hornby has agreed to sell its 70-year-old Scalextric slot car brand to Purbeck Capital Partners for £20 million, with £8.5 million paid upfront. 该协议包括知识产权和业务,将有助于霍恩比减少债务和再投资其他玩具品牌,如Airfix和模拟铁路。 The deal, which includes intellectual property and operations, will help Hornby reduce debt and reinvest in other toy brands like Airfix and model railways. 马克·布朗(Mark Brown),前萨泽拉克首席执行官和普贝克(Purbeck)领导人,将担任一家新的控股公司,即Scalexrical Motorsports的负责人,并支持霍恩比的战略转型。 Mark Brown, former Sazerac CEO and Purbeck leader, will head Scalextric Motorsports, a new holding company, and support Hornby’s strategic transformation. 在Hornby作为代理商的管理下,1957年发明并用Margate制成的缩放法将继续下去。 Scalextric, invented in 1957 and produced in Margate, will continue under Hornby’s management as an agent. Brown的目标是将品牌扩大到新的运动体育区,并在对屏幕时间的日益关切中促进真实世界的家庭参与。 Brown aims to expand the brand into new motorsport areas and promote real-world family engagement amid rising screen time concerns.