Srijan Group推出Srijan Style,这是一个以价值为重的时尚品牌,面向有负担得起的衣服的印度小城市,并计划在2027年前推出50个商店。 Srijan Group launches Srijan Style, a value-focused fashion brand targeting small Indian cities with affordable clothing and a planned 50-store rollout by 2027.

Srijan Group已推出Srijan风格, 进入印度有组织的时装零售行业, Srijan Group has launched Srijan Style, entering India’s organised fashion retail sector with a focus on value-driven, family-oriented clothing for men, women, and children. 该品牌以第2级至第4级城市为目标,提供999级以下负担得起的服装和一般商品,大多数物品的价格低于500级。 Targeting Tier 2 to Tier 4 cities, the brand offers affordable apparel and general merchandise under ₹999, with most items priced below ₹500. 通过8 000平方米标准操作。 Operating through standardized 8,000 sq. ft. 商店,它计划逐步推出,从印度东部的10家商店开始,目标是在26-27财政年度结束时达到50家。 ft. stores, it plans a phased rollout starting with 10 stores in Eastern India, aiming for 50 by the end of FY26-27. 这项计划由500多亿卢比的初始投资支持,强调快速转向类别,数据驱动的商品化和运营效率,利用集团的房地产专业知识和纪律性的资本配置来支持印度的可持续增长. The initiative, backed by over ₹500 crores in initial investment, emphasizes fast-turn categories, data-driven merchandising, and operational efficiency, leveraging the group’s real estate expertise and disciplined capital allocation to support sustainable growth across India.