Shein创始人重申与广东的联系，在全球关注的背景下投资100亿元人民币建设科技时尚中心。 Shein’s founder reaffirms ties to Guangdong, investing 10 billion yuan in a tech fashion hub amid global scrutiny.

盛因创始人徐阳天首次在广州公开亮相，重申公司与中国广东的深厚联系，并宣布投资100亿元，建设高科技时尚中心并现代化供应链。 Shein founder Xu Yangtian made his first public appearance in Guangzhou, reaffirming the company’s deep ties to Guangdong, China, and announcing a 10 billion yuan investment to build a high-tech fashion hub and modernize its supply chain. 这一举动标志着一项战略转变,即从以往的努力转向将新加坡总部迁至新加坡,在纽约和伦敦推行国际采购组织,从而将幸恩与中国的根基相隔开。 The move marks a strategic shift from previous efforts to distance Shein from its Chinese roots by relocating its headquarters to Singapore and pursuing IPOs in New York and London. Xu赞扬广东的工业生态系统和政府对Shein的增长的支持,强调其在支持60多万个工作岗位方面的作用。 Xu credited Guangdong’s industrial ecosystem and government support for Shein’s growth, highlighting its role in supporting over 600,000 jobs. 由于Shein希望通过与中国的数字化和制造业野心更紧密地协调, 公司在持续的监管审查和全球挑战,包括贸易紧张局势和产品上市的争议中宣布了这一消息. The announcement comes amid ongoing regulatory scrutiny and global challenges, including trade tensions and controversies over product listings, as Shein seeks to strengthen its position through closer alignment with China’s digital and manufacturing ambitions.