Explora Journeys于2026年2月25日发起全球活动，将豪华邮轮重新定位为以正念旅行和健康为重点的浮动五星级酒店。 Explora Journeys launched a global campaign on Feb. 25, 2026, rebranding luxury cruises as floating five-star hotels with a focus on mindful travel and wellness.

2026年2月25日, " 探险之旅 " 发起了一场全球电影运动,重新定义豪华巡游,将其船舶定位为充满活力、五星级、没有固定地址的浮动旅馆。 Explora Journeys launched a global cinematic campaign on February 25, 2026, redefining luxury cruising by positioning its ships as dynamic, five-star floating hotels without a fixed address. “也许”运动由巴黎麦肯(McCann Paris)发起, 由Jonas Lindström(Jonas Lindström)指导, 利用情感故事来强调注意旅行、个人发现和整体健康。 The “Maybe” campaign, developed by McCann Paris and directed by Jonas Lindström, uses emotional storytelling to highlight mindful travel, personal discovery, and holistic wellness. 该品牌旨在吸引年轻的,经验丰富的旅行者,同时扩展到亚洲,并推出20272028旅游系列和首艘Explora V.该品牌计划在2028年之前推出六艘船,并任命网球明星Jannik Sinner为全球大使. It aims to attract younger, experience-driven travelers while expanding into Asia with the 2027–2028 Journeys Collection and the debut of ship Explora V. The brand plans six ships by 2028 and has named tennis star Jannik Sinner as global ambassador.