印度FMCG品牌Anapurna Group在印度各地扩展, 重点是质量、信任与可持续增长,
Annapurna Group, an Indian FMCG brand, expands across India with focus on quality, trust, and sustainable growth.
Annapurna Group是一个70岁的印度FMCG品牌,在印度全国不断扩大,以负责任的增长为重点,并以其对日常产品纯洁化的承诺为指导。
Annapurna Group, a 70-year-old Indian FMCG brand, is expanding across India with a focus on responsible growth, guided by its commitment to purity in everyday products.
该公司每年以15-18%的速度增长,正进入印度北部,为南部和西部进行规划,将分配准备状态、业务能力和长期伙伴关系放在高于速度的优先地位。
Growing at 15–18% annually, the company is entering North India and planning for the South and West, prioritizing distribution readiness, operational capacity, and long-term partnerships over speed.
它保持标准化的质量控制、集中测试和严格的培训,以确保一致性。
It maintains standardized quality control, centralized testing, and rigorous training to ensure consistency.
在研发、可追踪性和生产支持方面的投资在不损及信任的情况下支持扩大。
Investments in R&D, traceability, and production support expansion without compromising trust.
品牌将传统零售与亚马逊和布林基特等电子商务平台相平衡。
The brand balances traditional retail with e-commerce platforms like Amazon and Blinkit.
衡量成功与否的尺度是消费者信任、可靠的供应和一贯质量,而不仅仅是市场份额。
Success is measured by consumer trust, reliable supply, and consistent quality, not just market share.