美国女孩推出现代时代娃娃, 以重振销售, 吸引Gen Z, 用当代风格和故事更新标志性人物。 American Girl launches Modern Era dolls to revive sales and attract Gen Z, updating iconic characters with contemporary styles and stories.

美国女孩为庆祝40周年推出了“现代时代”系列，重新诠释历史人物，推出14.5英寸的Z世代风格娃娃，融合现代时尚、更新发型如太空发髻和扭发，以及现代化故事。 American Girl is launching a "Modern Era" collection for its 40th anniversary, reimagining its historical characters with 14.5-inch, Gen Z-inspired dolls featuring contemporary fashion, updated hairstyles like space buns and twists, and modernized stories. 重新设计的目的是吸引更年轻的儿童和新一代人,同时尊重品牌的遗产,因为销售额从2022年的6亿多美元下降到2023年的2亿多美元,尽管该公司连续五个季度增长。 The redesign aims to appeal to younger children and new generations while honoring the brand’s legacy, following a sales drop from over $600 million in 2022 to about $200 million in 2023, though the company has seen five consecutive quarters of growth. 18英寸娃娃仍然可以买到,价格约为135美元,附件成本较高。 The 18-inch dolls remain available, priced at around $135, with accessories adding significant cost.