WPP和Adobe扩大AI伙伴关系,利用品牌专用AI工具提高营销创造力和效率。 WPP and Adobe expand AI partnership to boost marketing creativity and efficiency with brand-specific AI tools.

WPP和Adobe扩展了伙伴关系,将Adobe的内容和数据工具与WPP的创造性和媒体专长结合起来,将Adobe的成分和数据工具纳入营销工作流程。 WPP and Adobe have expanded their partnership to integrate agentic AI into marketing workflows, combining Adobe’s content and data tools with WPP’s creative and media expertise. 合作将 " Adobe Firefly Foundry " 嵌入WPP Open,使针对特定品牌的客户数据培训AI模型能够简化内容规划、创建和跨渠道激活。 The collaboration embeds Adobe Firefly Foundry into WPP Open, enabling brand-specific AI models trained on client data to streamline content planning, creation, and activation across channels. 该系统旨在促进个性化,保持品牌一致性,并通过减少零散的工作流程来加快运动的交付。 The system aims to boost personalization, maintain brand consistency, and accelerate campaign delivery by reducing fragmented workflows. 两家公司将培训具有创意的人工智能工程师,并组建一个联合小组,帮助客户采用这一技术,强调人工智能在提高而不是取代人类创造力方面的作用。 Both companies will train creative AI engineers and launch a joint team to help clients adopt the technology, emphasizing AI’s role in enhancing human creativity rather than replacing it.