MLB扩大TikTok的存在,提供亮点、现场更新和创作者访问2025年世界系列纪录后访问。
MLB expands TikTok presence with highlights, live updates, and creator access post-record 2025 World Series.
主要联盟棒球联盟在春季培训之前正在扩大其TikTok的存在,在创纪录的2025年世界系列赛之后,特别是在日本和韩国,新建了一个提供亮点、现场更新和幕后内容的枢纽,促进了参与,尤其是在日本和韩国。
Major League Baseball is expanding its TikTok presence ahead of spring training with a new hub offering highlights, live updates, and behind-the-scenes content, following a record-breaking 2025 World Series that boosted engagement, especially in Japan and South Korea.
这一伙伴关系标志着与MLB过去严格的版权执行制的转变,现在允许某些创作者访问联盟档案,以利用粉丝产生的内容。
The partnership marks a shift from MLB’s past strict copyright enforcement, now allowing select creators access to league archives to leverage fan-generated content.
TikTok希望成为游戏的“第二屏”, 利用游戏计划整合, 因为MLB承认过去在接触观众方面的错误, 并承诺与球迷会面,
TikTok aims to become a “second screen” for games, using its GamePlan integration, as MLB acknowledges past missteps in audience reach and commits to meeting fans where they are.