Gucci在其Primavera运动中使用AI制作的图像引发反弹, 在销售下降时引起对真实性和手工艺的担忧。 Gucci sparks backlash for using AI-generated images in its Primavera campaign, raising concerns about authenticity and craftsmanship amid declining sales.

Gucci在米兰时装周前的Primavera收集活动中使用AI制作的图像, 批评者将视觉作品称为“廉价”, 质疑品牌对手工艺品的承诺。 Gucci faces backlash for using AI-generated images in its Primavera collection campaign ahead of Milan Fashion Week, with critics calling the visuals “cheap” and questioning the brand’s commitment to craftsmanship. 争议集中在AI生成的场景上，包括一位穿皮草大衣的女性和风格化的汽车镜头，尽管其中一些图片是传统摄影。 The controversy centers on AI-created scenes, including a woman in a fur coat and stylized car shots, despite some images being traditional photography. 消费者和专家担心这一举动会破坏奢侈品价值、真实性和人类艺术, 特别是当Gucci在2025年面临22%的收入下降时。 Consumers and experts worry the move undermines luxury values, authenticity, and human artistry, especially as Gucci grapples with a 22% revenue drop in 2025. 虽然该品牌以前在营销中曾使用人工智能,但这场运动引起了人们对大赦国际在时尚方面的作用及其对创造力和品牌特性的影响的广泛关切。 While the brand has previously used AI in marketing, this campaign has sparked broader concerns about AI’s role in fashion and its impact on creativity and brand identity.