Actor Damson Idris在以创纪录的体育电影为主演后, 命名为F1全球品牌大使。
Actor Damson Idris named F1’s Global Brand Ambassador after starring in record-breaking sports film.
Actor Damson Idris在*F1 The Movie* 中扮演的角色后, 被命名为F1的Global Brand大使。 这部电影总值超过6.3亿美元,
Actor Damson Idris has been named Formula 1’s Global Brand Ambassador following his role in *F1 The Movie*, which grossed over $630 million and became the highest-grossing sports film ever.
伊德里斯扮演了虚构的驱动者,并在真正的大奖赛上接受广泛培训,他将支持F1的全球推广活动,包括参加比赛和促进体育内容和伙伴关系。
Idris, who played a fictional driver and trained extensively at real Grands Prix, will support F1’s global outreach, including attending races and promoting the sport’s content and partnerships.
该任命反映了F1扩大受众,特别是年轻粉丝和女性粉丝的受众的战略,因为这项运动现已覆盖全世界8.27亿多人。
The appointment reflects F1’s strategy to expand its audience, particularly among younger and female fans, as the sport now reaches over 827 million people worldwide.