爱尔兰青少年每年在社交媒体上看到近11 000份不健康的食品广告, Irish teens see nearly 11,000 unhealthy food ads yearly on social media, mostly from influencers, sparking calls for stricter digital marketing rules.

根据一项新的研究,爱尔兰青少年每年在社交媒体上接触近11 000个不健康的食品销售站,每天使用两小时,平均每小时19个。 Irish teenagers are exposed to nearly 11,000 unhealthy food marketing posts annually on social media, averaging 19 posts per hour during two hours of daily use, according to a new study. 由于营养质量差,96%的促销食品将违反世界卫生组织针对儿童的营销准则。 Ninety-six percent of promoted foods would violate World Health Organization guidelines for child-targeted marketing due to poor nutritional quality. 青少年更多地参与网红主导的内容，每条帖子花费15秒，而普通广告只需3秒，且常常将这些帖子误认为是真实内容。 Teens engage more with influencer-led content, spending 15 seconds per post compared to three seconds for standard ads, and often mistake these posts for authentic content. 研究强调,现行条例是无效的,特别是在应用软件和游戏等数字空间,并要求禁止在所有平台上推销不健康的食品,加强对影响者的监督和独立监测,因为父母仍然基本上不知道接触的程度。 The study highlights that current regulations are ineffective, especially in digital spaces like apps and gaming, and calls for a ban on unhealthy food marketing across all platforms, stronger oversight of influencers, and independent monitoring, as parents remain largely unaware of the extent of exposure.