IKEA今年春天在英国克罗伊登(Croydon)推出一家Decathlon体育商店, IKEA is launching a Decathlon sports store inside its Croydon, UK location this spring as part of a global pilot to boost foot traffic and diversify offerings.

IKEA通过整合独立1,188平方米的Decathlon体育零售商,在英国的Croydon商店启动了一个试点方案,标志着首次在IKEA“蓝箱”商店中添加了一个主要的全球品牌。 IKEA is launching a pilot program at its Croydon, UK store by integrating a standalone 1,188-square-meter Decathlon sports retailer, marking the first time a major global brand has been added to an IKEA "blue-box" store. 新的Decathlon地点定于今年春天开放,将自设入口,提供5 000多个体育和户外产品,通过Buyback和Click & Cuncing等服务支持可持续性。 The new Decathlon location, set to open this spring, will feature its own entrance and offer over 5,000 sports and outdoor products, supporting sustainability through services like Buyback and Click & Collect. 此举是英加集团促进徒步交通、使供货多样化、使有形商店适应不断变化的消费者习惯的更广泛战略的一部分,其他欧洲和北美市场正在试验类似的举措。 This move is part of Ingka Group’s broader strategy to boost foot traffic, diversify offerings, and adapt physical stores to changing consumer habits, with similar initiatives being tested in other European and North American markets.