英格兰西北部正在发起一项40万英镑的运动,以吸引更多的法国游客,目标是到2026年访问370万人。 The North West of England is launching a £400,000 campaign to attract more French tourists, targeting 3.7 million visits by 2026.

英国西北地区正在发起一场以法国游客为对象的400,000英镑的旅游运动, The North West of England is launching a £400,000 tourism campaign targeting French visitors, using easyJet’s Paris to Liverpool flights to boost arrivals. 该项目由VisitBritain的GREAT门户创新基金支持，推广切斯特的罗马遗址、格列佛世界和乔德雷尔银行等景点。 Supported by VisitBritain’s GREAT Gateway Innovation Fund, the effort promotes attractions like Chester’s Roman sites, Gulliver’s World, and Jodrell Bank. 该地区旅游业经济在2024年达到43.2亿英镑,达到人口前水平,游客人数为59.3百万,其中包括来自法国的360万游客,法国是继美国之后联合王国第二大入境市场。 The region’s tourism economy hit £4.32 billion in 2024—its pre-pandemic level—with 59.3 million visitors, including 3.6 million from France, the UK’s second-largest inbound market after the U.S. 预测估计到2026年将有370万法国人访问,产生22亿英镑的支出。 Projections estimate 3.7 million French visits by 2026, generating £2.2 billion in spending. 该运动是更广泛的恢复战略的一部分,以维持增长,支持当地企业,并将国际旅行扩大到主要枢纽以外的地区。 The campaign is part of a broader recovery strategy to sustain growth, support local businesses, and expand international travel beyond major hubs.