切特罗在伦敦时装周为Z Gen Z 推出南亚晚间市场启迪的卡普里-桑(Capri-Sun)袋。
Chet Lo launches a South Asian night market-inspired Capri-Sun bag at London Fashion Week for Gen Z.
时装设计师Chet Lo在伦敦时装周上首次推出了一款限量版的Capri-Sun包,
Fashion designer Chet Lo has launched a limited-edition bag for Capri-Sun, inspired by South Asian night markets and street food culture, debuting at London Fashion Week.
这款配件是为品牌新品Mango & Passionfruit口味包设计的,
The accessory, designed to carry the brand’s new Mango & Passionfruit flavor pouch, marks a collaboration aimed at Gen Z consumers seeking authentic, expressive items.
与Capri-Sun55年的传承相联, 将文化故事与玩世不恭的品牌混为一谈, 藉由创意、时尚的市场营销来强化其吸引力。
The move ties into Capri-Sun’s 55-year legacy, blending cultural storytelling with playful branding to strengthen its appeal through creative, fashion-forward marketing.