普莱瑟在EuroShop 2026发布了Pricer Avenue™——一套无电池数字货架系统，提升定价和购物互动。 Pricer unveils Pricer Avenue™, a battery-free digital shelf system, at EuroShop 2026, enhancing pricing and shopper engagement.

普莱斯将在杜塞尔多夫举行的2026年欧洲商会上推出Price AvenueTM,这是一款用于互动零售货架的新数字平台. Pricer is launching Pricer Avenue™, a new digital platform for interactive retail shelves, at EuroShop 2026 in Düsseldorf. 该系统使用无电池、模块化电子标签和大格式显示器,以便实时定价、促销和品牌信息传递。 The system uses battery-free, modular electronic labels and large-format displays to enable real-time pricing, promotions, and brand messaging. 它与普华尔广场云层生态系统相结合,支持可扩展性、可持续性和未来技术,如AI和IoT。 Integrated with Pricer Plaza’s cloud ecosystem, it supports scalability, sustainability, and future technologies like AI and IoT. 平台旨在提高购物者的信心和参与度, The platform aims to boost shopper confidence and engagement while reducing operational friction. 普华永道还分享了5 000名购物者的调查见解,并与荷兰零售商PLUS主办了一个小组讨论会,该讨论会正在更新其架子标签系统,覆盖550家商店。 Pricer also shared survey insights from 5,000 shoppers and hosted a panel with Dutch retailer PLUS, which is upgrading its shelf label system across 550 stores. 这场活动持续2月22日至26日。 The event runs February 22–26.