Coca-Cola India重新发起现代运动, 重新点燃怀旧的阴道香味饮料Rimzim Jeera。 Coca-Cola India relaunches nostalgic cumin-flavored drink Rimzim Jeera with a modern campaign.

印度可口可乐公司重新启动了Rimzim Jeera, 这是一种在2000年代初期停产的烹饪、易饮饮料, 利用怀旧和区域口味趋势。 Coca-Cola India has relaunched Rimzim Jeera, a cumin-flavored ready-to-drink beverage discontinued in the early 2000s, leveraging nostalgia and regional flavor trends. 这部电影的标语是"Jeere mein heera,Rimzim Jeera",它是R.D.的经典作品. The revival, marked by the tagline “Jeere mein heera, Rimzim Jeera,” features a reimagined version of a classic R.D. Burman的歌与重复的“Jeeera”口号。 Burman song with a repetitive “Jeeeeera” chant. 这项活动使用高能量的视觉和日常场景来突出饮料的大胆味道. Directed by Abhijit Sudhakar and developed with agency Talented, the campaign uses high-energy visuals and everyday scenes to highlight the drink’s bold taste. 该产品以250毫升瓶装售价10印度卢比，通过数字、社交媒体、网红合作和店内曝光度进行推广，旨在在竞争激烈的市场中重新确立品牌形象。 Available in 250ml bottles for INR 10, it’s being promoted through digital, social media, influencer partnerships, and in-store visibility to reestablish the brand in a competitive market.