英国禁止《使命召唤》广告,因在侵入性机场搜查场景中轻描淡写性暴力。
UK bans Call of Duty ad for trivializing sexual violence in intrusive airport search scene.
英国广告标准局禁止了一则《使命召唤:黑色行动7》的广告,理由是其对性暴力的轻描淡写,引用了虚构的机场安检场景,一名男子被迫脱去衣服,并接受含着金属探知器的暗示性、侵入性的身体扫描。
The UK’s Advertising Standards Authority has banned a Call of Duty: Black Ops 7 ad for trivializing sexual violence, citing scenes of a fictional airport security search involving a man being forced to remove his clothes and endure a suggestive, invasive body scan with a metal detector in his mouth.
广告包括“木偶表演时间”和“抓住这个机会,她正在干燥”等词句, 引起九次投诉, ASA裁决幽默依赖于与性暴力有关的未经同意的羞辱行为。
The ad, which included phrases like “Time for the puppet show” and “Bite down on this, she’s going in dry,” drew nine complaints, with the ASA ruling the humor relied on non-consensual, humiliating acts associated with sexual violence.
尽管ASA认为广告是针对成人的, 可在非儿童友好时间播出, 但ASA认为该广告不负责任且冒犯性,
Despite Activision’s defense that the ad was for adults and cleared for broadcast during non-child-friendly hours, the ASA deemed it irresponsible and offensive, ordering it not to be shown again.