Tata Power发起了一场运动,将其为期25年的太阳能屋顶系统保修和遗产与印度的国家清洁能源目标结合起来。 Tata Power launched a campaign touting its solar rooftop system’s 25-year warranty and legacy, aligning with India’s national clean energy goal.

Tata Power与Redifition代理公司合作,为屋顶太阳能产品发起了“Yeh On Toh Quality Liveral”运动,强调情感和世代价值高于技术规格。 Tata Power, with agency Rediffusion, launched the "Yeh On Toh Quality Lifelong" campaign for its rooftop solar product, emphasizing emotional and generational value over technical specs. 这项活动强调了塔塔的25年保修,35万多个安装和4.4吉瓦的容量,与印度的PM Surya Ghar: Muft Bijli Yojana相一致,为1亿户家庭提供太阳能. The campaign highlights Tata’s 25-year warranty, 350,000+ installations, and 4.4 GW capacity, aligning with India’s PM Surya Ghar: Muft Bijli Yojana to solarize one crore homes. 它把采用太阳能作为持久的家庭遗产,发挥品牌信任和国家清洁能源目标的杠杆作用。 It positions solar adoption as a lasting family legacy, leveraging brand trust and national clean energy goals.