加拿大麦当劳用蓝莓饮料推出限时Drake OVO大餐, McDonald’s Canada launches limited-time Drake OVO meal with blue raspberry drink, targeting late-night buyers.

加拿大麦当劳以Drake的 OVO 品牌推出有限时间的After Afters Meal, 其特色是用OVO猫头鹰标志黑杯的蓝莓Nite Sprite, 配有小鸡或McDouble和小松饼。 McDonald’s Canada has launched a limited-time Afters Meal with Drake’s OVO brand, featuring a blue raspberry Nite Sprite in a black cup with the OVO owl logo, available with a Junior Chicken or McDouble and poutine. 这顿饭在2月17日悄悄推出, 目标是深夜顾客, 且随时随地供应。 The meal, revealed through cryptic posters and quietly rolled out on February 17, targets late-night customers and is available at all hours. 虽然Drake没有直接提及, 但合作影响着他在加拿大的文化影响力。 While Drake isn’t directly mentioned, the collaboration leverages his cultural influence in Canada. 共同品牌的杯子出现在eBay上,一些杯子售价低于40美元,有些顾客报告说经常在杯子里收到饮料。 Co-branded cups appeared on eBay, with some selling under $40, and some customers reported receiving the drink in regular cups. 此举是麦当劳在价格上涨中提升销售的策略之一，继过去与Shania Twain和The Grinch的合作之后，该连锁店通过流行文化联动与竞争对手竞争。 The move is part of McDonald’s strategy to boost sales amid rising prices, following past partnerships with Shania Twain and the Grinch, as the chain competes with rivals using pop culture tie-ins.