Levi's在2025年均有增长,领先Wrangler成为美国顶级牛仔品牌。
Levi's edges out Wrangler as America's top denim brand, with both seeing growth in 2025.
最近对美国消费者的调查显示,Wrangler和Levi的品牌仍然是前两个最受欢迎的牛仔品牌,Levi在总体偏好上略占优势,特别是在老年人中,而Wrangler则赢得年轻买家的牵引,他们寻求粗糙的、受工作启发的风格。
A recent survey of U.S. consumers shows Wrangler and Levi's remain the top two most popular denim brands, with Levi's holding a slight edge in overall preference, particularly among older adults, while Wrangler gains traction with younger buyers seeking rugged, workwear-inspired styles.
两个品牌都报告2025年销售额稳步增长,其驱动因素是对耐久的经典设计和扩大的可持续产品系列重新产生兴趣。
Both brands reported steady sales growth in 2025, driven by renewed interest in durable, classic designs and expanded sustainable product lines.