Kraft Heinz暂停了2026年的分拆 重点是在销售量下降的情况下 固定核心业务 Kraft Heinz pauses 2026 split to focus on fixing core business amid declining sales.

Kraft Heinz暂停了2026年的计划,将其分成两家公司,理由是业绩挑战依然存在,必须首先重建其核心业务。 Kraft Heinz has paused its planned 2026 split into two companies, citing ongoing performance challenges and the need to first rebuild its core business. CEO Steve Cahillane说,这一举动是战略性的,而不是失败的,因为该公司专注于6亿美元的品牌投资、成本削减和营销,以扭转五年来销售下降和增长停滞的趋势。 CEO Steve Cahillane said the move is strategic, not a failure, as the company focuses on $600 million in brand investments, cost cuts, and marketing to reverse five years of declining sales and stagnant growth. 尽管实现了第四季度的预期收入,但由于北美需求疲软和消费者偏好变化,收入逐年下降3.4%。 Despite meeting fourth-quarter earnings expectations, revenue fell 3.4% year over year, driven by weak North American demand and shifting consumer preferences. 该公司将优先考虑有机增长、价格调整和品牌振兴,预计将在2026年下半年作出改进。 The company will prioritize organic growth, pricing adjustments, and brand revitalization, with improvements expected in the second half of 2026. 分析人员仍保持谨慎,质疑时间表和执行,投资者等待可持续复苏的明确证据,然后重新审议未来的结构变化。 Analysts remain cautious, questioning the timeline and execution, while investors await clear evidence of sustainable recovery before future structural changes are reconsidered.