2026年印度广告市场以数字和AI驱动的战略为主导, India’s ad market to hit ₹2.02 lakh crore in 2026, led by digital and AI-driven strategies.

印度的广告市场预计将在2026年达到2.02 万亿元,比2025年增长9.7%,数字广告占总支出的68.1%。 India’s advertising market is projected to reach ₹2.02 lakh crore in 2026, growing 9.7% from 2025, with digital advertising accounting for 68.1% of total spending. 以商业为主导的模式,包括零售媒体和快速商务,正在推动24.2%的增长,而由内容驱动的数字渠道占数字收入的70%。 Commerce-led formats, including retail media and quick commerce, are driving growth at 24.2%, while content-driven digital channels make up 70% of digital revenue. 传统媒体在连通电视和可处理广告的支持下取得了微薄的进展。 Traditional media saw modest gains, supported by connected TV and addressable ads. 关键增长部门包括中小企业、技术、房地产和教育,由Gen Z和Gen Alpha通过对个性化和目的的需求塑造战略。 Key growth sectors include SMEs, tech, real estate, and education, with Gen Z and Gen Alpha shaping strategies through demand for personalization and purpose. AI、数据情报和隐私第一办法是成功的关键,因为品牌向综合的、由结果驱动的、贯穿于各种渠道的经验的运动转变。 AI, data intelligence, and privacy-first approaches are central to success, as brands shift toward integrated, outcome-driven campaigns across omnichannel experiences.