Eileen Gu在2026年冬季奥运会获多个奖牌后, 获得2300万美元的赞助, Eileen Gu earned $23 million in sponsorships after winning multiple medals at the 2026 Winter Olympics, becoming the most commercially successful Winter Olympian.

自由式滑雪运动员Eileen Gu在2026年冬季奥运会获多个奖牌后, 赢得了大约2 300万美元的赞助, Freestyle skier Eileen Gu earned an estimated $23 million in sponsorships after winning multiple medals at the 2026 Winter Olympics, becoming the most commercially successful Winter Olympian. 她的成功来源于精英体育表现、来自美国-中国背景的全球吸引力, 以及Instagram和Weibo的强烈社交媒体参与。 Her success stems from elite athletic performance, global appeal due to her U.S.-China background, and a strong social media presence on Instagram and Weibo. Porsche和Anta Sports等品牌在她的形象上投入了大量资金, Brands like Porsche and Anta Sports have invested heavily in her image, drawn to her marketable persona and relatable content. 与滑雪运动员克洛伊·金(Chloe Kim)相似,Gu举例说明了奥林匹克成功与魅力、信心和媒体能见度相结合如何能转化为重大的财政收益——大多数运动员很少有机会获得机会,他们面临高昂的培训费用和有限的赞助机会。 Similar to snowboarder Chloe Kim, Gu exemplifies how Olympic success combined with charisma, confidence, and media visibility can translate into major financial gains—opportunities rarely accessible to most athletes, who face high training costs and limited sponsorship chances.