Surfside、Woodford储备公司、Luxco公司和Wine集团发起了新的饮料和伙伴关系,而Hamp THC饮料市场则迅速增长。 Surfside, Woodford Reserve, Luxco, and The Wine Group launched new drinks and partnerships, while the hemp THC beverage market grows rapidly.

Surfside发射了Surfside Blueberry Lemonade, a 4.5% abv, 100卡路里饮料,4包和8包,而Woodford储备公司引进了Cabernet Sauvignon Barrel Finish Bourbon,65美元,375毫升。 Surfside launched Surfside Blueberry Lemonade, a 4.5% abv, 100-calorie drink in 4- and 8-packs, while Woodford Reserve introduced Cabernet Sauvignon Barrel Finish bourbon at $65 for 375 ml. Luxco重新启动了Ezra Brooks90号 多重尺寸的威士忌 Luxco relaunched Ezra Brooks 90 Proof whiskey in multiple sizes. 在新的CEO Sam Fischer的领导下,财政部的葡萄酒庄正在随着销售量的下降而将重点转移到加价葡萄酒上。 Treasury Wine Estates, under new CEO Sam Fischer, is shifting focus to premium wines amid declining sales. 在2026年,Wine Group成为NASCAR正式的以红酒为主的RTD伙伴,通过事件品牌和广播交易通过Franzia的可见度提升燃料。 The Wine Group became NASCAR’s official wine-based RTD partner for 2026, boosting Fuel by Franzia’s visibility through event branding and broadcast deals. THC饮料市场目前价值为11亿美元,目前来自大麻的THC饮料市场正在迅速增长,Lo Dose计划逐州推出。 The hemp-derived THC beverage market, now valued at $1.1 billion, is growing rapidly, with Lo Dose set for a state-by-state launch.