尽管间接销售强,客户群不断增长,但Step One Clothing在2026年上半年因库存成本和物流成本增加而损失了850万美元. Step One Clothing lost $8.5M in first half of 2026 due to inventory costs and higher logistics, despite strong indirect sales and a growing customer base.

步骤一服装报告2026财政年度前半期净损失850万美元,低于一年前的820万美元利润,原因是提供了1 090万美元的库存,遗留库存清关速度较慢,后勤费用较高。 Step One Clothing reported an $8.5 million net loss for the first half of fiscal 2026, down from an $8.2 million profit a year earlier, due to a $10.9 million inventory provision, slower clearance of legacy stock, and higher logistics costs. 随着该公司为重建品牌股本而减少贴现,收入下降近1 200万美元。 Revenue dropped nearly $12 million as the company reduced discounting to rebuild brand equity. 在亚马逊、约翰·刘易斯(John Lewis)和提克托克商店(TikTok Shop)的推动下, 间接销售量逐年猛增75.9%, 而袜子、睡衣和妇女时期产品的新产品系列则获得了牵引力。 Despite weaker results, indirect sales surged 75.9% year-on-year, driven by Amazon, John Lewis, and TikTok Shop, while new product lines in socks, pyjamas, and women’s period products gained traction. 该公司仍然没有债务,现金为2 400万美元,保持100%的股息政策,并计划将重点放在品牌广告、客户采购以及美国和美国的扩张上。 The company remains debt-free with $24 million in cash, maintains a 100% dividend policy, and plans to focus on brand advertising, customer acquisition, and expansion in the U.K. and U.S. 客户保留率保持在65%的稳定水平,客户数据库超过100万。 Customer retention held steady at 65%, and the customer database exceeded 1 million.