Sarah McLachlan的2000年代ASPCA广告与“Angel”一起筹集了30M元, 提高了动物福利意识。
Sarah McLachlan’s 2000s ASPCA ad with “Angel” raised $30M and boosted animal welfare awareness.
2000年代初期,Sarah McLachlan的情感性ASPCA公益告示(Angel)以她的歌曲“Angel”为首,大大提升了该组织的知名度,并在第一年筹集了大约3000万美元。
In the early 2000s, Sarah McLachlan’s emotional ASPCA public service announcement, set to her song “Angel,” significantly boosted the organization’s visibility and raised an estimated $30 million in its first year.
广告的强力图像和音乐留下了持久的文化影响,促使公众广泛参与,频频进行粉丝通信,甚至引起品牌混乱,导致人们要求避免在活动中唱这首歌。
The ad’s powerful imagery and music left a lasting cultural impact, prompting widespread public engagement, frequent fan correspondence, and even brand confusion that led to requests to avoid performing the song at events.
虽然麦克拉克兰最初发现这部广告很难看,而且很不舒服,但她后来承认它在扩大观众和提高动物福利意识方面的作用.
Though McLachlan initially found the ad difficult to watch and uncomfortable, she later acknowledged its role in expanding her audience and advancing animal welfare awareness.