拉丁美洲的iPhone销售量在2025年Q4下跌8%,而竞争和供应挑战日益加剧。
iPhone sales in Latin America dropped 8% in Q4 2025 amid rising competition and supply challenges.
拉丁美洲的iPhone销售量在2025年第四季度逐年下降8%,苹果公司运送250万个单位,持有7%的市场份额,比上一年的280万和8%有所下降。
iPhone sales in Latin America fell 8% year-over-year in Q4 2025, with Apple shipping 2.5 million units and holding 7% market share, down from 2.8 million and 8% the previous year.
区域智能手机市场创下创纪录的1.405亿单位, 每年增长3%, 本季度增长12%, 由需求强劲驱动,
Despite the decline, the regional smartphone market hit a record 140.5 million units shipped for the year, growing 3% annually and surging 12% in the quarter, driven by strong demand despite economic headwinds and rising component costs.
三星领先占33%,其次是摩托罗拉、小米和HONOR,后者增长48%,成为增长最快的供应商。
Samsung led with 33% share, followed by Motorola, Xiaomi, and HONOR, which saw 48% growth and became the fastest-growing vendor.
来自价格较低的品牌和供应链挑战的竞争日益激烈,预计将形成更困难的2026年。
Rising competition from lower-priced brands and supply chain challenges are expected to shape a more difficult 2026.