2026年澳大利亚Effie奖公开评分,表彰以数据、媒体和业绩为重点的新类别的营销效力。 The 2026 Australian Effie Awards open entries, honoring marketing effectiveness across new categories focused on data, media, and performance.

2026年澳大利亚Effie奖已开放入场,承认30+类的营销效力,并增加了新的产品,如国际营销、健康营销和由谷歌赞助的最佳新产品。 The 2026 Australian Effie Awards have opened entries, recognizing marketing effectiveness across 30+ categories with new additions like International Marketing, Health Marketing, and Best New Entrant sponsored by Google. 更新的类别反映了对数据驱动、媒体驱动和绩效营销的日益重视。 Updated categories reflect growing focus on data-driven, media-led, and performance marketing. 在BMF Australia的“证据在Effie”运动的支持下,获奖者强调可衡量的商业成果。 Supported by BMF Australia’s “The Proof is in the Effie” campaign, the awards emphasize measurable business results. 提交于5月4日结束, 3月24日网络研讨会提供入境指导。 Submissions close May 4, with a March 24 webinar offering entry guidance. 在悉尼和墨尔本举办的活动将展示2025年取得胜利的工作。 Events in Sydney and Melbourne will showcase winning work from 2025.