Unilever正在从微软Azure转向谷歌云,为期五年,以建立一个由AI驱动的数字基础,加强营销、供应链和消费者参与。 Unilever is shifting from Microsoft Azure to Google Cloud for five years to build an AI-driven digital foundation, enhancing marketing, supply chain, and consumer engagement.

Unilever五年来一直与Google Cloud合作, 将数据和系统迁移到Google Cloud, Unilever has partnered with Google Cloud for five years to migrate its data and systems to Google Cloud, creating an AI-first digital foundation to boost agility, marketing, and supply chain operations. 这个动作取代了微软Azure, 成为联合利华的主要云源提供商, 关注先进的人工智能工具, 如Vertex AI和Gemini, 推动个性化消费者参与、实时洞察力以及自动化工作流程。 The move replaces Microsoft Azure as Unilever’s primary cloud provider, focusing on advanced AI tools like Vertex AI and Gemini to drive personalized consumer engagement, real-time insights, and automated workflows. 这项合作强调"代理商商业",人工智能能增强品牌发现和购物体验,而联合利华继续使用微软的生产力工具,反映出大型企业普遍的多云战略. The collaboration emphasizes "agentic commerce," where AI enhances brand discovery and shopping experiences, while Unilever continues using Microsoft’s productivity tools, reflecting a multi-cloud strategy common among large enterprises.