Rawbare在新德里开设首家实体商店, Rawbare opens first physical store in New Delhi, blending online roots with in-person experience.

Rawbare是印度的一个眼罩品牌,在新德里开设了第一个离线经验中心,标志着从仅限数字模式向混合零售方式的战略转变。 Rawbare, an Indian eyewear brand, has opened its first offline Experience Centre in New Delhi, marking a strategic shift from its digital-only model to a hybrid retail approach. 中心的重点是健身、舒适和客户经验,而不是库存,它支持品牌的增长,即客户购买量增加了300%,重复客户率增加了20%。 The centre, focused on fit, comfort, and customer experience rather than inventory, supports the brand’s growth, which saw a 300% increase in customer acquisition and a 20% repeat customer rate. Affan Ahmad创始人说,这一举动在不放弃直接对消费者根源的情况下,增强了信任和保留。 Founder Affan Ahmad said the move enhances trust and retention without abandoning its direct-to-consumer roots. 该公司将单位经济和可扩展性置于快速扩张的优先位置,加强了其在竞争性市场中的溢价定位。 The company is prioritizing unit economics and scalability over rapid expansion, reinforcing its premium positioning in a competitive market.