欧盟正在调查Shein非法销售和上瘾设计,冒着重大罚款的风险。 The EU is investigating Shein over illegal sales and addictive design, risking major fines.

欧洲联盟根据《数字服务法》启动了对Shein的正式调查,重点是关于该平台未能防止销售类似儿童性娃娃和武器等非法产品并可能使用危害用户福祉的上瘾设计特征的指控。 The European Union has launched a formal investigation into Shein under the Digital Services Act, focusing on allegations that the platform failed to prevent the sale of illegal products like childlike sex dolls and weapons and may use addictive design features that harm user well-being. 监管者正在审查Shein的保障措施、推荐算法以及奖赏点等参与策略。 Regulators are examining Shein’s safeguards, recommendation algorithms, and engagement tactics such as reward points. 调查可能导致罚款高达全球收入或业务变化的6%。 The probe could result in fines up to 6% of global revenue or operational changes. Shein声称,它正在合作,并加强了遵守,包括风险评估和对年轻用户的保护。 Shein claims it is cooperating and has strengthened compliance, including risk assessments and protections for younger users. 调查是欧盟对中国数字公司进行更广泛审查的一部分。 The investigation is part of broader EU scrutiny of Chinese digital firms.