布列塔尼亚(Britanniana)正在修改其战略,采取启动方式,通过促进电子商务和快速产品更新,在印度面包店市场上击败当地竞争对手。 Britannia is revamping its strategy with a startup approach to beat local rivals in India’s bakery market by boosting e-commerce and fast product updates.

Britannia Industries正采取“创业心态”对抗印度面包店市场上的区域竞争对手, 重点是电子商务及快速改制饼干、面包、蛋糕、羊角面包和饼类产品。 Britannia Industries is adopting a "startup mentality" to counter regional competitors in India's bakery market, focusing on e-commerce and rapid product adaptation across biscuits, rusk, cake, croissants, and wafers. 公司总裁Rakshit Hargave说,该公司正在投资开发品牌和市场应对能力,以匹配灵活的当地企业,而提高利润则得到稳定商品价格的支持。 Managing Director Rakshit Hargave said the company is investing in brand development and market responsiveness to match agile local players, while improved profitability is supported by stabilized commodity prices. 通过收购实现无机增长仍然有可能,而英国的目标是迅速复制成功的当地口味。 Inorganic growth via acquisitions remains a possibility, and Britannia aims to replicate successful local flavors quickly.