Reese创始人的孙子Brad Reese指控Hershey改变Reese的成分, 引发对品牌背叛的反弹。
Brad Reese, grandson of Reese’s founder, accuses Hershey of altering Reese’s ingredients, sparking backlash over brand betrayal.
Reese创始人的孙子Brad Reese(Brad Reese)指控该公司在Reese的产品中用复合涂层和花生奶油取代牛奶巧克力和花生酱。
The Hershey Company is under public scrutiny after Brad Reese, grandson of Reese’s founder, accused the company of replacing milk chocolate and peanut butter with compound coatings and peanut-butter-style crèmes in Reese’s products.
在一封公开信中,他批评这些变化是对品牌核心特性的背叛,将其归咎于公司品牌治理而不是供应链问题。
In an open letter, he criticized the changes as a betrayal of the brand’s core identity, attributing them to corporate brand governance rather than supply chain issues.
赫希(Hershey)继续提倡里瑟(Reese)作为文化象征和关键收入驱动力, 公司尚未做出官方回应,
The controversy arises as Hershey continues to promote Reese’s as a cultural icon and key revenue driver, with no official response yet from the company.