一家142岁的公司转而前往TikTok商店,与零售竞争作斗争,接触年轻购物者。 A 142-year-old company turns to TikTok Shop to fight retail competition and reach younger shoppers.

一家142岁的公司说, 在激烈的零售竞争中, 每日销售感觉像是一场“战役”, 并且正在转向TikTok商店, A 142-year-old company says daily sales feel like a "battle" amid fierce retail competition and is turning to TikTok Shop to reach younger audiences. 这一转变反映了传统品牌之间的更广泛转变,这些品牌采用社会商业来保持相关性。 The move reflects a broader shift among legacy brands adopting social commerce to stay relevant. 该公司利用TikTok的病毒内容与数字平台, 目的是提升能见度与增长, 突显企业必须如何适应社交媒体驱动的消费者习惯变化。 By using TikTok’s viral content and digital platform, the firm aims to boost visibility and growth, highlighting how established businesses must adapt to changing consumer habits driven by social media.